Buffalo Wild Wings introduced a 15 minute lunch guarantee:
“BUFFALO WILD WINGS, INC. (NASDAQ: BWLD) TODAY INTRODUCED A LIMITED-TIME, 15-MINUTE LUNCH GUARANTEE ACROSS NEARLY 900 U.S. RESTAURANTS, DESIGNED TO SHOW TIME-STRAPPED GUESTS THAT THEY DON’T HAVE TO SACRIFICE QUALITY, VALUE OR VARIETY FOR SPEED AT LUNCH TIME.
“We want to prove to our Guests that they can get the Buffalo Wild Wings experience they have come to know and love within the limited time they have for a traditional lunch break,” said Todd Kronebusch, vice president of food and beverage for Buffalo Wild Wings. “Our standard was already to deliver Fast Break meals within 15 minutes, but the new guarantee adds a promise to our Guests, and some fun, friendly competition.”
“Servers will start a timer when they leave the table and stop the timer when the food is delivered. Any Guest who doesn’t get their meal in 15 minutes gets their entire meal and any fountain soda for free.”